RUGBY - SCOREBOARD APP
Hired as a contracted Lead Product Designer, I was brought on to build a comprehensive digital platform for the rugby community entirely from the ground up. Operating with a blank canvas, my goal was to architect an intuitive, high-energy UI/UX that seamlessly connected fans, players, and teams while structuring complex data like schedules and live statistics into an accessible format.
- POSITIONLEAD DESIGN CONSULTANT (CONTRACT)
- DURATION 2024
- INDUSTRYSPORTS TECH / COMMUNITY PLATFORM
PROBLEM
The client needed to launch a brand-new digital ecosystem to serve the rugby community, but lacked a foundational design system or established user journeys. The core challenge was taking a massive amount of fragmented information, from league standings and match schedules to community news, and organizing it into a single, cohesive platform from day one.
SOLUTION
Leading this 0-to-1 product build, I conducted initial discovery to define the core user personas. I then architected the information architecture and a scalable design system from scratch. The UI was designed to feel dynamic and modern, mirroring the energy of the sport, while prioritizing strict usability and fast access to critical information.
IMPACT
The ground-up design provided the client with a robust, scalable foundation to launch their platform. By establishing clear user flows and a striking visual identity from the start, the product successfully drove early user adoption and set a high standard for ongoing feature development within their sports tech ecosystem.
